These charity shops could be about to get good

We've had a bit of an educated guess at which towns are doing the most Marie Kondo-ing

25th January 2019

Marie Kondo fever is seemingly sweeping the nation.

The lifestyle consultant and professional tidier has a Netflix series in which she teaches people their lives would be better if they cleared a lot of possessions out of their homes.

For some people, that’s true, and Marie Kondo-ing their house will give them a new lease of life. For other people, they’re throwing away things just because it’s trendy and they’ll need to buy them again when they realise they shouldn’t have thrown them away.


Nevertheless, one definite benefit to this new way of living (or temporary fad) is the increase in charity shop donations. Allison Swaine-Hughes, retail director at the British Heart Foundation said the programme has had a significant impact.

“I’m sure people have been inspired by Marie Kondo’s popular decluttering mantra, seeing our shops as the sustainable solution for disposing of pre-loved items and preventing them from ending up in landfill.”

We all know charity shops can be a bit hit-and-miss, so we’ve mapped out exactly which British towns have taken the biggest interest in Marie Kondo (according to Google Trends) in the last week, which could indicate where the best charity shop finds are going to be.

It seems bargain hunters won’t necessarily have to wait very long for good items to appear on charity shop shelves.

Julie Byard, director of trading at Cancer Research UK, said: “We try and get all good quality donations on the shelves as quickly as possible but trends and the time of year are a factor. For example, we wouldn’t sell winter coats in the height of summer but would store them for when we know they will sell, helping us raise the most to fund more life-saving research.”

Our shops can always benefit from more high-quality donations

If you’re a charity shop aficionado who doesn’t live in areas with a lot of middle class people like Richmond, Oxford or Hove, hope is not lost.

“We like to keep our stock fresh, so it’s on the shelves for a maximum of two weeks before being transferred to another store. This means we’re always keen to replenish with lots of lovely new items,” Byard added.

Both charities urged people who are getting rid of some good stuff to consider their local charity shops. Swaine-Hughes said: “We’re extremely grateful for the generous donations so far, but our shops can always benefit from more high-quality donations.”

25th January 2019